Who reads Knowing Bitcoin
Our audience is small (we're new) but unusually high-quality:
- Average session: 3.5 minutes — they read, they don't bounce.
- Top topics: Lightning Network channel management, Bitcoin node hardware, hardware wallets, multisig, privacy.
- Geographic spread: global, English-speaking, technical.
- Discovery channels: Bing organic, DuckDuckGo, Kagi, ChatGPT/Claude/Copilot citations.
- What they're not: speculators, shitcoiners, DeFi tourists.
What we'll sponsor
Companies aligned with Bitcoin-first sovereignty:
- Hardware wallets (signing devices)
- Hardware nodes (Umbrel, Start9, MyNode-style)
- Lightning hosting and infrastructure
- Self-custodial wallets (Lightning + on-chain)
- Bitcoin-only exchanges (non-KYC P2P, RoboSats-style)
- Privacy tools (CoinJoin, mixers, Tor-aware infrastructure)
- Bitcoin education and books
What we won't sponsor: KYC exchanges, shitcoins, NFTs, DeFi, custodial Bitcoin "yield" products, anything that compromises self-custody as the default.
Slots and pricing
Banner — sidebar (sticky on desktop, inline on mobile)
Persistent placement on every article and lesson page. 1 active sponsor at a time per slot.
$200/month · 6-month minimum
Banner — top of article (above headline)
Higher visibility, fewer slots. 1 active sponsor at a time.
$400/month · 6-month minimum
Newsletter sponsor slot
One sponsor per weekly newsletter issue. ~150-word native ad, your wording, our review.
$100/issue · weekly cadence
What you get
- Clearly labeled "Sponsored" placement (we want readers to trust you, not be tricked).
- Performance reporting: monthly impressions, CTR, top referring pages.
- Logo + 80-word pitch + 1 link with
rel="sponsored"tracking. - Veto right on creative quality (we're not running anything that'd make you cringe).
Payment
USD via Stripe, EUR via SEPA, or bitcoin via BTCPay Server. 10% discount paid in bitcoin.
Get in touch
Email [email protected] with:
- Company name + product
- Slot you're interested in
- Creative copy/logo (we can also write it for you)
Response within 5 business days. We turn down inquiries that don't fit. We're choosy because our audience is.